Search engine optimization (SEO) often seems like a daunting task, but when done correctly it can greatly help your site’s visibility and bring new customers through your doors. While you might not have the time or money to implement a full SEO strategy, here are several simple improvements you can do to get the most out of your blog posts.
The Internet has long been the #1 source for health and wellness information. However, many dental specialists are still not taking full advantage of the marketing opportunities it has to offer. You can no longer afford to treat online and social media separately from your marketing strategy. In order to grow your practice, you must connect with prospective patients wherever they spend time. This means seamlessly integrating blogging, SEO and social networking tools into your marketing strategy.
Consumers increasingly check out review sites such as Google Local and Angie’s List before doing business with any company – including your dental practice. Reviews about your business are nothing new. They used to happen in casual conversation among friends, rather than online. However, with online reviews you have the opportunity to join in the conversation and build trust online, gathering positive patient reviews.
Finding new patients for your dental practice is essential for the growth and continued success for your practice. This infographic details 10 internet strategies that can be used to attract new patients to your practice:
- High Converting Website
- Regular SEO
- Local SEO
- Google Adwords PPC
- Social Media Marketing
- Online Reviews
- Media Buys
Blogging is a great way to establish the web presence of your online business. A blog can become an online window of your business, where real-time users will communicate their expectations and experiences regarding your products and services. In fact, if your web site does not have a blog that is actively updated on a regular basis, then you are missing a huge opportunity to increase your company’s visibility and increase your digital reach—your potential client base and your bottom line.
The article advises to keep content of your blog educational and client-centered by utilizing the following types of posts:
- Tips Posts
- Evaluation Posts
- Explanation Posts